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Properly Manage, Grow, and Utilize Your Domain Name Portfolio

Posted by Admin on Thursday, December 17, 2009 - 11:15 PM

Every domainer talks about strategy but few have a way to really track how their domaining activities follow a logical path of progression regarding the domaining sciences. The world of domaining and the instruments and tools available can exhaust many old-timers, let alone newbies. For those stuck in between there is a curious mix of knowledge and opportunity, trepidation and boldness.

Some formalization of the thinking process must occur. I look to an old fashioned program called MS Project, but any project management time line will do. Similar tools are found in Visio, or at the worst case scenario a Paint draft of some graphic type might be employed. Putting a domain into development should direct an armada of resources and leave the webmaster tired from all the hard work.

The basic dynamics of an abstract representation operate from impact of one operating factor upon an entity. Let us call the entity a domain name and the operating factor a hosting account. The hosting account operates to enhance and render visible any content or code the owner wishes to structure. Let us say another abstract representation is a site map, which designates in linear form how site flow within the web site is navigable from page to page and in between pages. Laying this out will present the right considerations for buying a domain name and lessen the fanfare from random registrations. Many is the domain name whose traffic fades after development because the new content goes stale and is not updated often enough to sustain the early effort. Don't fall into this trap!

If you can't flesh out these circles, squares, rectangle, ovoids and trapezoidal parallelograms, you probably might be better off not buying the site. But if the scribbling comes so fast and furious it leaps off the screen/page, by George you've got something! These are the sites to develop, because the energy flying off the diagram will carry the project forward. The reason so many domainers don't get into development is that the actual process of composing a site taxes their beliefs that drive the acquisition frenzy. There is nothing wrong with acquiring a domain name, if you have a plan for it. If it stops on paper it will probably stop online. This is because mechanical choices to grow the site must be made by humans. They don't absorb water or brighten in sunlight or have organic values.

A division of many portfolio names lie in parked pasture doing nothing. it's the way of the domaining world. But losing track of what your domains are doing, and the opportunity cost of letting them fester undeveloped, is a concept many domainers must master. By breaking down precisely what resources and design dynamics will be required for an actual development, from banner to logo, to forum avatars to blog plugin. The eagerness to buy a domain and develop it becomes an actual time line instead of an unknowable monetizing sweep of a domainer's magic wand. Partners come in handy when this stage comes to maturity, and having the minute framework of where one partner or contractor begins and ends their work is helpful to visual two dimensionally.

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