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How To Profit With Expired Domains

Posted by Admin on Friday, August 28, 2009 - 11:30 PM

Expired domains can serve as a good source of income. This is especially true if they have high traffic or value (domain age, pagerank or generic word). Statistics show that thousands of domains expire every day. This is due to the fact that many websites become defunct or the domain owner fails/ no longer wishes to renew the specific domain name. This is a great opportunity for domainers to make use of such domains and monetize them to earn money.

In Canada CIRA - Canadian Internet Registration Authority, oversees the .ca domain name space. They maintain a database of all registered domain names and when .ca domains are not renewed they go through the TBR (to be released) process. Through accredited registrars you can back-order expiring domain names.

Finding Expired Domains

There are many websites (both free and paid ones) that offer tools to track expired domains based on several parameters which include the following:

a)Domain Age
b)Google PageRank
c)Alexa Ranking
d)Unique Visitor Count
e)DMOZ listing
f)No. of Backlinks to the particular domains
g)Overture count for the specific domain

Most of the expired domains are sold out on auction after a specific period of time since the Domain Owner ignores to renew the domain. Some valuable domains go for hundreds or even thousands of dollars through the Expired Domain Auction sites.

How to monetize

If the expired domain has a good traffic – you could either develop a full-fledged website based on domain’s niche or park the domain with leading Domain parking Companies.

Building a website

If the domain has a valid pagerank – you could raise a site/ blog and start selling links/ blogposts. If the domain has good traffic it can help you to save considerable amount of time required for promoting your site and also to reduce your Marketing budget. Aged domains can be helpful in terms of SEO (Search Engine Optimization) as most of the Search Engines trust aged domains (with no drops).

Domain Parking

Domain Parking is a great way to monetize expired domains. If the expired domain receives natural traffic it can offer passive income to you. If you have bought such high traffic domains for cheaper price, you could get your ROI (Return of Investment) sooner and start making money until the traffic level decreases/ stops.

Domain Flipping

If you are in the business of domain flipping – you could sell the specific domain bought by you, for higher price (profit). This helps you to make profit within a short period of time. Domain Flipping can be very profitable if done wisely. For instance domains with high pagerank and high traffic have a good demand in the Domain Industry which can help you to sell your domains like hot cakes!

Precautions for buying Expired Domains

a)If you are buying an expired domain based on the pagerank – make sure it has enough backlinks from high quality and relevant websites.
b)Conduct a search in google and find out how the specific domain was used before. If it was an illegal site or used for spamming you may have to face the legal consequences if you develop a new site or it may be difficult to resell.
c)If you are buying an aged domain – make sure it was never dropped before.
d)Make sure the specific domain does not have any copyright issues.
e)Make sure the domain is worth of the purchase price else you may end up in losses.

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